Paul Bennett talks about how small solutions make a big difference. He uses the example of how to improve the patient's experience at a hospital. The client wanted to go all out and basically change the world, but by showing them a 6 minute video of looking at a ceiling, the design firm reminded them how the small things, like decorating the border of the ceiling, or putting a rear-view mirror on the gurneys so the patient can have a conversation with the nurse, could make a big difference. Click here to watch.
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